The City of Eagle
Brand Identity | Brand Positioning & Messaging | Brand Platform | Collateral Design
Life, Done Right
The good life isn’t a faraway dream. It’s right here in Eagle. Our city is where you have the freedom to build a business that works, to reconnect with the wonder of the outdoors, to discover a true community of friends, and to craft a life you love.
— Brand Identity —
Core Brand Values
Genuine
This place is true to itself, evolving while staying rooted to its heritage.
Proud
Proud of our history, proud of our people, proud of Idaho, and proud of what we will be.
Neighborly
Good friends make good neighbors. In Eagle, we treat everyone with respect.
Open
The beauty of the nature that surrounds Eagle is just as important as carefully crafted architecture of town.
Optimistic
Eagle is amazing now, and its residents are intent on making it even better for the kids and grandkids who will follow.
— Secondary Logos —
— Visual Language —
Brand Color Palette
____________, Done Right.
Business, done right.
Work, done right.
Nightlife, done right.
Community, done right.
Childhood, done right.
Home, done right.
Relaxation, done right.
Recreation, done right.
Outdoors, done right.